Born and raised in a small town in North Carolina, William Rucker Jr.—known to most as Ruc—has always believed in the power of perseverance, creativity, and faith. The third of six children, he grew up without access to fancy gyms or modern equipment. Inspired by his childhood hero, Hercules, Ruc found creative ways to build his strength—lifting bricks, climbing trees, and training with whatever he could find. Those humble beginnings laid the foundation for a lifelong commitment to fitness, discipline, and resilience.